Google Product Search Insights: The Impact of UPCs on Customer Conversions
Google Product Search has released new Unique Product Identifier (UPI) requirements and data feed requirements. The requirements are an attempt by Google to self-regulate their recently imposed Panda...
View ArticleYouTube Promoted Videos Program Tops 1 Billion Views
YouTube has announced a new milestone: Promoted Video have delivered 1 billion views to advertisers. Let’s review the program, look at three changes to the program that were also announced today, and...
View ArticleThe 5 Keys to Conversion Rate Optimization
One of the quickest ways to improve ROI from search campaigns is to improve conversion rates from current traffic for organic and paid landing pages. Even a 0.5-1 percent increase can have dramatic...
View Article10 Takeaways from Google's Holiday 2011 Consumer Intentions Report
How are consumers shopping this holiday season? Google research sheds some light by revealing five major stats online retailers and marketers should know and five action items that will help e-tailers...
View ArticleYandex, Not Bing, Becomes Default Windows Phone Search Engine in Russia
Yandex has officially become the default search engine on Windows Phone-based handsets in Russia. Russia's largest search engine has entered a partnership with both Microsoft and many major phone...
View Article7 Tips for Landing Page Greatness
Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be...
View Article3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants
Google will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. The new paid program, Google...
View ArticleNextag’s Fatal Sense of Google Entitlement
Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website that will rank atop Google’s search results is “gritty, at...
View ArticleThe 10 Best Shopping Engines
A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help...
View ArticleGoogle & Ecommerce: 10 Things Business Owners Need to Know Before July
Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Stay ahead of...
View ArticleChic Engine Helps You Find That Dress You Saw on Pinterest
What does breast cancer screening have to do with fashion? More than rubber bracelets or ribbon broaches. Adrian Rosebrock has put into action insights from his day job at the National Cancer Institute...
View ArticleDidit Buys Inceptor to Co-Promote SEO, Shopping Feed Services
Did-it.com has acquired Inceptor and plans to incorporate the strengths of each brand’s technology and services into the other. The deal brings SEO, social media and comparison shopping engine feed...
View ArticleMore Than 100,000 Sellers Have Inventory in New Google Shopping Model
Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants. Early adopters report...
View ArticleHoliday Season Search Trends of Top U.S. Retail Brands
With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Here’s a look at bidding...
View ArticleDon't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign
In a message geared toward holiday shoppers, Bing is calling out Google for it's new paid ad shopping results model. Microsoft has launched a national campaign trying to spotlight Bing as what honest...
View ArticleGoogle Shopping: Why PLAs Aren't So Bad for Merchants
While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here are a few reasons why Google Shopping is good for...
View Article4 Reasons You Should Use AdWords Labels For Your PLA Campaign
AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. AdWords labels are great for testing, help you track changes, and let you log all your changes without using an...
View ArticleGoogle Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion...
Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping is trending to beat out Amazon ads for traffic. But...
View ArticleGoogle PLA Ads: 6 Ways to Crush It
As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to...
View ArticleIs Alibaba's New Search Engine Aliyun a Threat to Baidu in China?
Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for reigning search...
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